Verschlagwortet: Morocco

Branding the Middle East: Communication Strategies and Image Building from Qom to Casablanca

In this article, Steffen Wippel presents his newest book (De Gruyter, 2023) on communication strategies and image building employed by governments and corporations across the MENA region. Through them, the credibility of state narratives, the position of the rulers in power, as well as the respective nation brands, have been strenghtened. This development has been paralleled by growing academic interest and conceptual elaboration.

Everyone has a Stake in Morocco’s Football Team

By Brahim El Guabli and Aomar Boum. For the millions watching the semi-final World Cup match between France and Morocco, it felt like the ultimate showdown, yet players on both teams fought valiantly and treated each other to hugs and moral support, suggesting a sea change in international relationships between former colonies and their European nemeses (ED).

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