Envisioning Domestic Labor on Instagram: Changing Parameters of Visibility under Neoliberal Digital Capitalism
by Nazlı Özkan. #invisiblehousework (#görünmeyenevişleri) first started as an Instagram hashtag and continued with an account of its own under the same name. The hashtag was created by Elif Doğan, or blogcuanne (mom blogger) with her Instagram and blogger handle. She has currently has around 111K followers and lives in Bodrum, a famous touristic town in Southwest Turkey.